- Global Congress
- Abu Dhabi
Back in Time is an educational book app for iPad, offering a multimedia interactive journey through defining events in the history of human civilization, of life on the planet, even of the universe. The perception of time in such different eras poses a challenge, as these time-scales are not easy to grasp. Back in Time offers the user a virtual clock according to which the whole universe started 24 hours ago. The analogue clock makes it easier to perceive the relative distance between events. Spinning the clock’s hands backward starts a journey into the past, skipping millions of years with each minute. In this imaginary clock, Earth was formed about 8 hours ago, the dinosaurs became extinct 7 minutes ago and Homo sapiens has enjoyed little more than 1 second of existence. An intuitive interface allows users to navigate through history. Each epoch has its own section, with a documentary text, a detailed timeline, interesting facts, as well as images and videos. Custom-made animations bring events to life, creating an immersive reading experience. The app’s content is concise and easy for all ages to follow, allowing even users with basic literacy skills to gain an understanding of history.
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TaxiPal connects users with trusted taxi companies anywhere in the world, providing information on local taxi companies, tariffs and user ratings. A taxi can be summoned without a phone call. With a few simple taps on the mobile display, a taxi will be on its way. What’s more, with TaxiPal’s direct ordering feature, the busy user can silently pre-order during an appointment or conference, so that the taxi is waiting the moment the client steps out of the meeting. Features include extensive international coverage in 31 countries and services available in ten languages, with more added continuously. The app brings taxi companies more customers, by making a participating company visible and more accessible. The web-based back office is easy to use and can be integrated with existing systems, making it a cost-effective sales channel that works 24/7 and crosses language barriers. TaxiPal has received multiple top awards.
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Life with Cancer is an app for cancer patients, caregivers, relatives and friends in Denmark. This app offers on-the-spot help, whenever patients and relatives need more information about a specific cancer, its symptoms and treatment, how to care for cancer patients, what to ask the doctor, where to get help or treatment. It contains a logbook/diary where patients can keep a log of their illness or share/ update information with others. Images, audio and video can be added to the logbook. Special features include a Checklist function to create to-do lists, questions for the doctor and share them with others. The Events function shows what is on at the nearest cancer counseling center and saves details to a calendar. The Addresses function offers locations and opening hours at cancer counseling centers throughout Denmark, as well as phone counseling and access to the online community. Users can access videos on cancer screenings and treatment, create password protected user profiles or enter data. Presentations are customized based on the information provided in the user profile. The app does not remove the anxiety associated with cancer, but it helps to relieve it, making life with cancer more humane.
TrafficMate is a traffic management app providing an efficient solution for traffic congestion. Research indicates the most effective ways to control traffic, for example, by algorithms based on artificial intelligence to control traffic lights. However, these solutions rely on the availability of accurate and real-time information about traffic flow. TrafficMate takes advantage of the smartphone inside the app user’s pocket, turning the user into a sensor. Smartphones thus create a ‘social network’ of traffic detection without external sensors or bureaucracy. The mobile app collects traffic flow data including speed, acceleration patterns and location of the mobile device in a vehicle, sending the data to a central server, where it is processed to identify traffic jam locations. App users receive information from the server in the form of location-based updates. TrafficMate marks jammed areas on a Google map, also making information available to traffic analysts and viewers via the web page or API. A major advantage: TrafficMate data gathering and transmission is a backend process, not visible to the user.
United States/ Russian Federation
News360 is a set of mobile apps for smartphone and tablet platforms. The apps send a tailored stream of news content focused on users’ specific interests. The apps gather and analyse news articles from more than 20,000 online sources, presenting the most important ones in a grid. On the flagship iPad version, each rectangle in the grid is the face of a cube - the user can rotate the cube to see different aspects of the story or activate different actions. Flipping the cube up displays a preview, flipping it down allows story-sharing, turning to the opposite face activates selected coverage. News360 combines diverse sources to provide coverage from diverging perspectives, all with one tap. News360 gets smarter the more it’s used – the app analyses the user’s behaviour and adjusts the feed to provide more sophisticated sources from authors not otherwise available. The system is based on a self-learning ontology with a state-of-the-art linguistic analysis engine that tracks more than a million topics, organizations, people and products. News360 apps have been downloaded by over 1.5 million people and positively reviewed by the news industry.
The Math Mage makes mental arithmetic the key to defeat monsters invading the hero’s city. The game is a wildly entertaining adventure, utilizing dynamic battling controls that turn arithmetic into sheer action. Players simply tap approaching monsters to fight them. The action freezes, as a math equation pops onto the screen and a fiery ring with up to five possible answers appears around the attacker. Players choose the right answer before the ring casts its spell, vanquishing the invader.
Meanwhile, The Math Mage’s top levels ramp up the challenge. Players first choose addition, subtraction, multiplication, or division, then work backwards from the numeric answer to create an equation from two sets of number rings. The Math Mage includes four modes of difficulty to ensure that all users enjoy the game, regardless of skill or age. Children build on skills via a reward system challenging them to try harder. The game takes the player on a magical journey through beautiful 3D worlds in which delightfully animated scenes relay the story. The game does not use text, other than in the main menu, thus transcending languages. The Math Mage is cited by industry experts as an excellent addition to a child’s toolbox for life.
Bambuser is a simple-to-use live video service that allows users to quickly and easily capture, share and watch live video through mobile phones and computers. Bambuser also enables instant sharing with the world’s favourite social networks including Facebook, Twitter and Tumblr. With users in 190 countries, Bambuser’s mission is to provide people and brands with the most enjoyable and effective interaction and sharing of special moments with others through real-time video. Users can broadcast what’s happening, chat with viewers live, or share breaking news with a global audience, thanks to Bambuser’s cooperation with an international news agency. Bambuser is available as a free service for consumers and non-profits, and as a premium service for commercial use.
Blanco y Negro is an app for visually impaired persons, optimizing the use of other senses to access the main functions of a cell phone. The app makes use of two key tools, a speech synthesizer and a set of functions called Gesture, to provide feedback about actions taken on the mobile so that users can easily follow. Based on these tools, visually impaired persons can access mobile phone functions in a way adapted to their abilities and needs: phone calling, text messaging, information management and colour recognition. Blanco y Negro is available in English and Spanish. Blanco y Negro is a unique app ensuring the inclusion of visually impaired persons in the use of smartphones.
Towngas is one of the largest energy suppliers in Hong Kong. It provides people in Hong Kong with total-solution gas services, using a convenient specially developed iPhone app. The app features various mobile services that help citizens to increase their life quality and energy efficiency. The “Report Meter Readings” function allows customers to input accurate gas meter readings in seconds; the “Report Meter Readings Reminder” ensures customers report on time; the “eBilling Reminder” pushes an alert when a Towngas eBill appears in the customer’s eService account. Furthermore, the app carries over 1,000 free recipes with simple ingredients for healthy, inexpensive home-cooked meals in no time. Users can go straight to market with this ready-made shopping list. The “Low Carbon Action!” feature is a green campaign providing easy tips for a low carbon footprint. Users’ actions are tracked via diary logs. The app calculates and displays the personal reduction in CO²emissions. Furthermore, users can join the first Maggiemarket game, “Low Carbon Cooking Adventure,” and have fun flame cooking.
Hormone check helps consumers to avoid endocrine disrupters, EDCs, found in cosmetics and personal care products. By scanning the barcode on the product with the phone, the consumer is instantly informed as to whether the product contains EDCs. Hormone check focuses on the 17 chemicals on the EU list of EDCs which are allowed in cosmetics. Consumers are encouraged to report products back to the database. If consumers scan a product and it is not in the database, they can send information on the product using a form provided on the phone or photograph the ingredient list, documenting the EDCs in the product. Consumer may also share information on EDC products with friends on social networks. Since the launch of the campaign in Norway in November 2011, the app has been downloaded 120,000 times and more than 1.8 million product scans have been entered by Norwegian consumers.