New challenges

THE CHALLENGE

  • Mobile usage has outgrown three time Internet usage in terms of access
  • More than 4.4 Billion connections are registered around the world
  • Mobile phonse turn smarter and smarter and touch screens revolutionize the devices
  • The mobile phone is the most intimate and most used device in the life of all who have one
  • We do more and more things with the phone and use it for many different tasks
  • We live in the age of mobile applications and content!

 

THE QUESTIONS

  • Which m-contents are best, which mobile apps deliver the most value?
  • Which apps and contents are outstanding for specific usages?
  • What is there in terms of richness and diversity beyond SMS, games and pictures?
  • Which apps and contents can bridge the digital divide and close information gaps?