African Content Award Winner

m-Media & News

El Masry El Youm | EGYPT


El Masry El Youm (AMAY) is an online newspaper application developed for the “المصرياليوم”brand, a leading newspaper in Egypt. AMAY offers users the latest news online, a video stream via YouTube, SMS and MMS newsletter services and offline news for the latest 50 topics. Users are offered photo galleries and cartoons plus an option to post news tips, collect favourites and share contents through Facebook, twitter and email. The system provides three types of push notifications to which users may subscribe. In a second phase, the app will be linked with the hardcopy newspaper and utilize multimedia content via augmented reality technology that cannot be fully accessed otherwise.

Producer: Mohamed Ahmed Essawi