Experience visionary keynotes and interactive discussions, benefit from workshops and explore the best mobile content solutions from all over the world.




19:30            Welcome Reception hosted by the Austrian Embassy in Abu Dhabi

 Get2Gether and Lightning Talks - Short Presentation Shots by WSA-mobile Winners

  •  H.E. Rashed Lahej Al Mansoori, Director General, Abu Dhabi Systems & Info Centre (ADSIC)
  • Abdul Karim Al Raeesi, Director of Strategy & Planning, ADSIC
  • H.E. Peter Elsner-Mackay, Austrian Ambassador to Abu Dhabi
  • Dr. Wolfgang Penzias, Commercial Counsellor at Austrian Federal Economic Chamber, UAE
  • Prof. Peter A. Bruck, Chariman of the World Summit Award, Board of Directors
9:00            Opening Ceremony:  WSA-mobile Winners´Events 2013
11:00      Mobile Innovation Session 1 :: SCENARIOS 

Innovation Shots by international experts and interactive dialogue
Moderator: Prof. Peter A. Bruck, WSA-mobile Chairman

Shot Talks:   

  • Tomi Ahonen, Mobile visionary and author, consultant and motivational speaker, Hong Kong / Singapore
    "The Near Future of Mobile: Content in the Age of Augmented Reality"
  • Rich Ling, Professor, IT University of Copenhagen / Telenor Research Institute Oslo, Denmark / Norway 
    "The Future Past of Mobile: Looking back on society from 2030"

Mobile Innovation Session 2 :: INTERSCREEN & DESIGN


Shot Talks:

  • Janine Warner, Media Executive Creator of, USA
    "Mobile Design: Multiple strategies for multiple screens"
  • Gary Schwartz, President & CEO, ImpactMobile, Canada
    "MultiScreen: Designing interaction with Mobile as the driver"



Excellence Presentation 1 :: Next Generation Mobile Experience :: Getting your hands on
Blackberry+10 presentation by Research in Motion

Moderator: Boris Nemsic, Executive Partner, Delta Partners
Presentation: Lewa Abukhait, Senior Alliance Manager, MEA, Research in Motion

13:00 Blackberry Luncheon                  

WSA-mobile Winners' Presentations - Meet excellence in mobile content I.
Grand Jury voting for WSA-mobile global champions

m-Business & Commerce - Moderator: Ralph Simon
Streetspotr, Germany | Keapo, Paraguay  | iButterfly, China

Mobicash, Bahrain

m-Environment & Health - Moderator: Reshan Dewapura
Positive Technology, Italy | Prognosis : Your Diagnosis, Sri Lanka |
Social Diabetes, Spain | Hormoncheck, Norway | Life with Cancer
, Denmark

m-Entertainment & Lifestyle - Moderator: Catherine Warren
Oz Book, Lithuania | DerManDar, Lebanon |
QTom TV, Germany

m-Government & Participation - Moderator: Madanmohan Rao
i-Police, Nigeria | Roadroid, Sweden | Towngas, China
Digital Library, Singapore | MyFunCity, Brazil


16:30   Social Business – Mobile Activism    

 Workshop: Social entrepreneurs using wireless technologies
 Moderator: Dorothy Gordon, DG Kofi Annan Center for Excellence in ICT & Development

Shot Talks:

  • Katrin Verclas, Exec. Director, MobileActive, USA
    "Smart Swarms: Mobile content for social change"
  • Russel Southwood, CEO, Balancing Act, South Africa 
    "Sustaining Mobile Content: Strategies for free and paid apps in Africa and beyond"



Thanks God it´s Monday:  Emerging trends in Mobile innovation
Mobile Monday Workshop: Arabic and Global Views!

Shot Talks:


Dinner and Cultural Program                                                       
Emirati Delights and Arab Imagination  

9:00     Mobile Innovation Session 3 :: FANS

Moderator: Prof. Peter A. Bruck

Shot Talks: 

  • Catherine Warren, President, FanTrust Entertainment Strategies, Canada
    "Your Mobile Fans: Best Friends, Taskmasters and Critics"
  • Chetan Sharma, President, Chetan Sharma Consulting, UK
    "The Mobile Consumer: The Center of the mobile Universe?"
  • Phil Hendrix, Founder and Director, immr, USA  
    "Mobile, Social, Local: Value creation through connecting, contextualising, amplifying"



Networking Coffee                             

10:45     Mobile Innovation Session 4 :: EDUCATION

Moderator: Effat El Shooky

Shot Talks:

  • Jon Mason, e-Learning Director, Centre for School Leadership & Learning Development, Charles Darwin University, Australia
    "m-Education: cognitive engagements and small devices"
  • Badr Ward, CEO, Ertiqa                                                                                 
    "Mobile Edutainment: Smart Playgrounds for Preschoolers"


  • Jak Boumans, Managing Director Electronic Media Reporting, Netherlands
  • Dorothy Gordon,  DG, Kofi Annan Center for Excellence in ICT & Development, Ghana
  • Madanmohan Rao, Chief Researcher Mobile Monday, India
  • Mario Franco, President, Foundation for Mobile Communications, Portugal

 Excellence Presentation 2 ::  Mobility &  Enterprise – unwiring business by SAP
  Moderator: Gabriel Deek, President, PCA, Lebanon
  Presentation & Keynote: Ahmed Sami, Regional Manager, Enterprise Mobility, SAP

13:00  SAP Luncheon                                   

WSA-mobile Winners' Presentations - Meet excellence in mobile Content II.
Grand Jury Voting for WSA-mobile global champions

m-Inclusion & Empowerment - Moderator: Osama Manzar
Blanco y Negro, Ecuador | AlzNav, Portugal | MagicReader, Japan |
WheelMap, Germany | Hand Talk, Brazil |

m-Media & News - Moderator: Elizabeth Quat
News360, Russian Federation/ USA | Scoopshot, Finland |
TrafficMate, Sri Lanka | Bambuser, Sweden | Maestro Digital Publishing Suite, China

m-Tourism & Culture - Moderator: Effat El Shooky
map2app, Italy | Tripwolf, Austria | TaxiPal, Estonia | Harpoen, Indonesia |
Dérive App, Uganda

m-Learning & Education - Moderator: Latif Ladid
Back in Time, Portugal | WildChords, Finland | The Math Mage, Jordan |
KnowledgePulse, Austria | Project Noah, Canada

16:30          Growing up Mobile: The Future here, the World now!

Workshop: From representing reality, to doing life! Meet the most mobile Youth Award Winners!
Moderator: Prof. Peter A. Bruck, WSA Chairman
Respondent: H.E. Amb. Dr. Thomas Stelzer, Assistant Secretary-General, United Nations, New York


17:45           Mobile Battles: Who owns what in the Mobile Space?


  User generated content, data privacy and the demise of publishers

  Moderator: Latif Ladid

 Shot Talks:

  •   Karim Taga & Clemens Schwaiger, Arthur D. Little, Tunisia / Austria 
    "Making Money from m-Content: The battle for ARPUs, AdRevs and SubPay"
  •   Boris Nemsic, Executive Partner, Delta Partners
    "Value Add Services: How do Telcos strategize Content?"                          


  • George Sharkov, Director of ESI Center Eastern Europe, Bulgaria
  • Amr Kamel, Founder & Chairman - Global Technologies Online, Egypt
  • Jeremy Foster, Head of Marketing, Government & Industry Relations, Ericsson MEA
  • Sofie Maddens, Senior Director Global Services, The Internet Society
9:00    The Power of Mobile Sound

Dolby Mobile presentation
Presentation: Tarif Sayed, Regional Director, Middle East & Africa, DOLBY Inc 

9:30             Mobile Innovation Session 5 :: ENTERTAINMENT
Moderator: Madanmohan Rao

Shot Talks:

  • Ralph Simon, Chairman Emeritus & Founder, Mobile Entertainment Forum-Americas, UK 
    "Latest trends in mobile entertainment"              
  • Harri Koponen, COO Rovio, Finland
    "The Story of Birds. From an angry idea to global intercultural pleasure"


10:30     Networking Coffee                         

Mobile Innovation Session 6 :: INTERSERVICE | GOVERNMENT

Moderator: Reshan Dewapura

Shot Talks:   

  • Paul Kukubo, CEO, Kenya ICT Board, Kenya
    "Between Safaricom and Silicon Savannah: The role of government in creating a viable ecoystem for local Content"
  • Marta Tomovska, Deputy Minister Ministry of Information Society and Administration, Government of the Republic of Macedonia, Macedonia


  • Rodrigo Assumpcao, President of the Social Security Data Processing Company (Dataprev), Brazil
  • Latif Ladid, President, IPv6 Forum, Luxembourg
  • Elizabeth Quat, Legislative Council Member, Hong Kong Special Administrative Region of the People's Republic of China
  • Rainer Babiel, CEO Babiel GmbH, Germany

Excellence Presentation 3:  The Next World in Mobile by QUALCOMM


m-Content and Next-generation Wireless Technologies
Moderator: Boris Nemsic, Executive Partner, Delta Partners


Lunch by Qualcomm                                                                   


Smart Scripting, Hidden Storylines: the  Angry Birds Workshop

                                             Workshop on Becoming World Class in Fun and Games: Heroes, Adventures, Skills, and Infinity
Workshop Leader:  Harri Koponen, COO Rovio, Finland and Ramine Darabiha, Manager, Research & Development, Rovio, Finland

Changing the World with Mobile: m-Content for Development 


Fishbowl Session on UN Millennium Development Goals and the power of ICT4D
Moderator: Prof. Peter A. Bruck, WSA Chairman

Shot Talk: 

  • Osama Manzar, Founder and Director, Digital Empowerment Foundation, India
    "Voice as m-Content: Literacy and the diversity of local content"


  • H.E. Amb. Dr. Thomas Stelzer, Assistant Secretary-General, United Nations, New York
  • Reshan Dewapura, CEO ICTA, Sri Lanka
  • Osama Manzar, Founder and Director, Digital Empowerment Foundation, India
  • Tore Haugland, CEO Ouvi, Brazil
  • Franz Josef Allmayer, Special Adviser to the CEO, Partnerships &  MDGs - The People’s Vision, Austria

 Abu Dhabi hosts the WSA-mobile Award Gala
Award Ceremony with announcement of 8 WSA-mobile global Champions 2013 and ADSIC Dinner