Mr. Phil Hendrix

Position and Company: 
Founder and Director | immr

Dr. Phil Hendrix is the founder and Director of immr, a research and advisory firm focused on market opportunities afforded by new technologies, and an analyst with GigaOm Pro. Phil specializes in helping organizations evaluate and capitalize on opportunities that are new-to-customers and new-to-market.  He has extensive experience developing and testing strategies that unlock market opportunities, in both B2C and B2B markets.

As an analyst, Phil focuses on mobile innovation and implications for companies across industries.  A regular contributor at leading industry conferences, his current work focuses on mobile and its impact on consumer behavior, especially shopping, M-commerce and mobile payment.  As a consultant and advisor, Phil has led significant engagements with startups and Fortune 100 clients in mobile, consumer electronics, and key business verticals, including transportation financial services, insurance, entertainment and others.  Over the course of his career, Phil has helped clients conceive and successfully launch dozens of new products, services and businesses.

Before founding immr, Phil was a partner with DiamondCluster (strategy and technology consultancy, now part of PwC), founder and head of IMS (Integrated Measurement Systems), and a principal with Mercer Management Consulting (now Oliver Wyman).  He has held faculty positions at Emory University and the University of Michigan, where he was also a research scientist in the Survey Research Center, Institute for Social Research.