Gary Schwartz

Country: 
Canada
Position and Company: 
President & CEO Impact Mobile

Gary Schwartz, who grew up in central Africa, graduated from Columbia University and the Stanford University Center Yokohama.

He was columnist in Japan and produced international documentary programming for Asahi Television. After working with UNICEF and the World Bank on educational web development and running a number of technology start ups, Gary founded Impact Mobile in 2002.

Over the past nine years, Gary has played a leading role in the mobile industry, running the first cross-carrier short code campaign in North America. He founded the mobile committee for the Interactive Advertising Bureau in 2006 and has publishes several books. In 2007, he helped to establish a joint task force of MMA, IAB and MRC to develop global, auditable mobile measurement standards.

In 2010, Gary was elected as the Chair of MEF North America. Gary received the Macromedia People Choice Award and the Dodge Foundation award for innovation.