Rudy Laddaga Lopez

Rudy Laddaga Lopez
Position and Company: 
Founder | U-TOUR

Rodolfo Laddaga "Rudy" is Mexican, born 1972 in Mexico City. From childhood he showed interest for film and computers. At the age of 13 years he finished a technical course as Programmer and Systems Analyst, since then the technology has been part of his professional life. He graduated with honors from Tecnologico de Monterrey with a Bachelor in Communication Sciences and later started a masters degree at New York University (NYU) in the Interactive Telecommunications Program. In 2000 he abandoned his studies when he developed the first digital cinema poster, the Virtual Board, product that was embraced by the international company Cinemark in order to be installed in their theaters all over the world. To start this endeavor, he partnered with Alejandro Machorro and founded Media Innovations, the first Digital Signage Company in Latinamerica that became the number four worldwide in 2005. Rudy also studied film and has participated in several film projects. His work has been screened at international film festivals. He also has been a professor at several universities teaching courses on Multimedia and Digital Cinema. His passion for information technology and communications has lead him to collaborate with the World Summit Award since 2005, first as a national expert and now as a Board Member. At age 14 he started his first company and since then he has been a successful entrepreneur with projects always related with information and communications technologies. In 2007 he founded U-TOUR with Alejandro Machorro to develop multimedia guided tours. The company was recently awarded the World Summit Award in the category e-Culture and with the 2009 DELL AMERICAN EXPRESS Small Business Award for being the most innovative company. Rudy is married to Lorena and together hold a small NGO called Constelacion Mascota (Pet Constellation), an organization devoted to take pets from the street, heal them and find them a home.