Mr. Rudy Laddaga

Mr. Rudy Laddaga
Country: 
Mexico
Position and Company: 
CEO & Co-Founder, U-TOUR

Rodolfo Laddaga, or "Rudy", was born 1972 in Mexico City. From childhood on, he showed interest for film and computers. At the age of 13 years he finished a technical course as Programmer and Systems Analyst, since then the technology has been part of his professional life. He graduated with honours from the Technológico de Monterrey with a Bachelor in Communication Sciences and later started a master’s degree at New York University (NYU) in the Interactive Telecommunications Program. In 2000, he partnered with Alejandro Machorro to found Media Innovations, the first Digital Signage Company in Latin America. In 2007, he and Alejandro founded U-TOUR to develop multimedia guided tours. The company was awarded with the 2009 WSA in the e-Culture category and the 2009 Dell American Express Small Business Award for the most innovative company. Rudy recently became WSA Board Member.