Mr. Gary Schwartz

Over the past ten years, Gary has played a leadership role in the mobile industry. Gary is the CEO of Impact Mobile, Inc., Chair of MEF North America and is the author of "THE IMPULSE ECONOMY" and the upcoming “FAST SHOPPER . SLOW STORE” published by Published by Simon & Schuster, Aria Imprint.

Gary ran the first cross-carrier short code campaign in North America. Gary founded the mobile committee for the Interactive Advertising Bureau and has worked to publish literature such as the Mobile Buyer's Guide helping extend the digital buy into mobile.

Gary started work to help establish a joint task force between the Mobile Marketing Association (MMA) and the IAB with the aid of the Media Rating Council (MRC) to develop global, auditable mobile measurement standards.

Gary was elected as the Chair with a remit to develop a mobile commerce practice to service brands, retailers and content owners (for which he received a MEF award for industry excellence). In partnership with MEF and a number of industry groups including the X9 security standards body, Gary is working to develop m-commerce security and privacy guidelines.

Gary is the recipient of the Macromedia People Choice Award, Dodge Foundation award for innovation and the Retail Touchpoints Award for customer engagement. Gary is an Asia and Japan Foundation Fellow.