Mr. Kei Shimada

Director of Business Development, Future Communications Department
Dentsu Inc.
Kei is a Japanese American entrepreneur from New York. He has worked for Panasonic, Lucent Technologies, Cybird, all leading companies in their respective industries before establishing his successful mobile strategy firm, Infinita.

For over 10 years, Kei has devoted his time to helping Japanese companies with their mobile product and service strategies in expanding across borders and likewise guided International companies with their entry into Japan.

He is now Director of Business Development at Dentsu's product innovation section, the Future Communications Department, where he is going beyond the companies traditional advertising business to cultivate new global business opportunities in the digital arena.

Kei is also one of the most sought after speakers on Japan's mobile market. He is a regular at industry events such as the Mobile Marketing Forum, Mobile World Congress, Ad:Tech, Festival of Media, CommunicAsia, X|Media|Lab, Mobile 2.0, Telecom Asia and has done keynote presentations and panel moderation in over a 20 countries around the globe.

His passions, aside from work, include playing tennis, snowboarding, travelling, cooking with his wife, entertaining his new born son and collecting mobile devices from around the world. His collection includes the Magic Cap, first generation Sony Clie and Sharp Zaurus.

Specialties: Mobile Strategy, Mobile Development, Mobile Advertisement, Japanese Mobile Market, Research, Consulting, Business Strategy, Sales, Marketing, Management, Planning, Human Resources, Facilitation, Making things work, Execution